Studio Blvd. — Vanish Airbrush Concealer

Vanish Airbrush Concealer

Hourglass Case Study

HG VAC Case Study - Intro

Hourglass Cosmetics briefed Studio Blvd to create excitement around the launch of their new Vanish Airbrush Concealer. Part of the Vanish range the campaign for the new concealer needed to renew confidence, drive awareness and create engagement for the entire franchise. Studio Blvd enlisted the help of Rosie Huntington-Whiteley and Tsunaina Limbu to highlight the product benefits of an effortless, weightless and seamless.

HG VAC Case Study - Film

HG VAC Case Study - Copy 2

For the Vanish Airbrush Concealer launch, we explored the juxtaposition between virtual and reality to create a unique space for the brand to tell beauty stories. Stories that are sensorial, tangible, real, reactive, instant, social and playful.We told the story Virtual Skin Perfection, a juxtaposition of sensorial CGI product sequences with flawless skin that is seamlessly tangible.

HG VAC Case Study - Images

HG VAC Case Study - Website

HG VAC Case Study - Images 2