Studio Blvd. — #ThisIsFamily SS19

#ThisIsFamily SS19

River Island Case Study

RI SS19 #ThisIsFamily - Intro

Studio Blvd developed a campaign for River Island that challenges the 'traditional family' label (mum, dad and kids) that both society and brands use to define families. Studio Blvd recognised that in reality over 2/3rds of British families are comprised of: single parent families, same-sex parent families, multi-racial families, multi-generational families, families with mixed abilities or single person families. For SS19 River Island celebrates all families with #ThisIsFamily

RI SS19 #ThisIsFamily - Ad 2 + 3

RI SS19 #ThisIsFamily - Ad 1

RI SS19 #ThisIsFamily - Ad 5

RI SS19 #ThisIsFamily - Ad 4