Studio Blvd. — #LabelsAreForClothes AW18

#LabelsAreForClothes AW18

River Island Case Study

RI AW18 – Case Study Intro

The launch of SS18 Labels Are For Clothes generated over 56 million earned impressions and tens of thousands of comments. Recognising the positive response, Studio Blvd. used social listening to harness the power of earned media and commit to celebrating diversity and inclusivity in a way that continued to connect with their audience. Fans of the campaign suggested to dispel the stereotypes and labels associated with disability, so the agency decided to listen.

RI AW18 Case Study – Ad1 & 2

RI AW18 Case Study – Ad3

RI AW18 Case Study – Ad3 & 4